In-House Design Services

The Potter in-house design team is dedicated to helping you determine the best-possible products for your needs.

Let’s get started!

Our design team will review and prepare your artwork for production. Need older artwork updated for your product? Maybe all you have is a physical sample from your archives? Our design team can recreate your logo or archived artwork to make it print-ready. We can even create a custom illustrated design from a simple concept.

The first 60 minutes of in-house design service is free with your order. Additional in-house design services are $75 per hour. We will contact you if more than 60 minutes of design work is needed, but most designs require less than an hour.

Custom color matching, order processing and emailed proofs are also included with your order. If you require consecutive numbering or retail-ready packaging, you will not be charged extra. Some finishes and lamination do require a custom quote.


Art Submission Guidelines


Preferred File Formats

Our design department works with two types of image formats:

Vector formats: AI, PDF, EPS
Raster formats: PSD, TIFF, JPEG

Please provide vector formats when possible. If needed, we can work with raster images, but the file must be sized to the maximum desired output size with a minimum of 300 DPI.


Preserving Fonts

To preserve the integrity of the fonts, please convert all fonts to outlines or email the font file(s) after submitting your artwork. Although live fonts are useful for correcting mistakes and editing, fonts not converted to outlines will convert to the default system font if the font file is not available.


Matching Spot Colors

Keeping colors consistent between various output methods can be difficult. Color fidelity can vary greatly between visual mediums, processes and devices. Our design team uses the Pantone Solid Coated color books to ensure that products have colors that match their intended output. These can be incorporated into the design using Pantone swatches in the program that the design is being created in or selected from a Pantone book. Or our designers can select Pantone swatches based on customer instructions.


Cut Margins & Bleeds: 1/10″

To ensure a reasonable cut space, it’s important to leave a margin around your design that’s at least one-tenth of an inch on all sides. If your artwork includes an image printed to the edge, a bleed extending at least one-tenth of an inch around the image is required.


Simplifying Cut Lines

Whether a product is being die-cut or digitally plotted, there are benefits to simplifying a cut line that defines the material edge. Irregular edges can create application and peeling issues that shorten the product’s life. Complex cut lines require more complex dies and more labor for plotted products, both of which can increase cost.


Contrasting Backgrounds

Contrast is important for maintaining the visibility of your artwork. Consider the background or surface color for your product application. Darker colors stand out against lighter backgrounds, and lighter colors stand out against darker backgrounds. In cases where the background is variable, such as glass, putting a contrasting outline around the artwork can ensure that the image always stands out.

Questions about submission
guidelines? Let’s talk about it!