About Potter Sticker

At Potter Decal & Sticker Co., we offer classy customer service, premium products, dapper designs and delivery in days! Deeply rooted in the Pacific Northwest and serving all of the U.S., we’ve maintained a tradition of quality and customer service since 1923. As a reliable manufacturer of custom decals, stickers, magnets, labels, window graphics, apparel and more, Potter products are proudly made in the USA using high-quality, American-made materials and inks. If you look around, you’ll see our work everywhere – from bookstores and bars to military tanks and NYPD squad cars. Potter stickers stand out in a crowd and stand up to the elements.

Meet the Potter Team!

Diana

Joined Potter in 1995

“I’m proud of our employees and the excellent customer service we provide at Potter.”

Pastimes:
Reading, yardwork, spending time with grandkids

Diana

Owner

Danny

Joined Potter in 2014

“We are a family business that creates high-quality graphics and custom sticky products, and we pride ourselves on customer service.”

Pastimes:
Family time, playing guitar, skateboarding, snowboarding, biology aficionado

Danny

Account Executive

Dana

Joined Potter in 1989

“We make stickers. Everyone loves stickers!”

Pastimes:
Fishing, camping, football, cooking

Dana

Coordinator / Artist / Fix It Guy

Matt

Joined Potter in 2006

“I love our chrome hue stickers. Check ‘em out!”

Pastimes:
Dungeons & Dragons, woodworking, bouldering, tattoos, scary movies

Matt

Graphic Designer

Jon

Joined Potter in 2010

“We have a good environment with good people.”

Pastimes:
Working on my car, playing music

Jon

Screen Print Lead / Production Manager

Leah

Joined Potter in 2007

“Best perk: entertaining stickers and people.”

Pastimes:
Reading, spending time with friends

Leah

Weeder / Production

Mona

Joined Potter in 1998

“It’s like a big family here. Many of my co-workers have been here for a long time, and that tells you it’s a good place to work.”

Pastimes:
Riding horses, fishing, traveling

Mona

Printer

Becky

Joined Potter in 2021

“It’s neat to see all the ways stickers can be used, from industrial to just plain fun!”

Pastimes:
Cross-stitching, reading, gardening, spending time with friends and family, helping others

Becky

Bookkeeper

Otter

Joined Potter in 2006

“Stickers make people happy!”

Pastimes:
Being a mom and grandma, listening to music, enjoying good food

Rhea

Customer Relations Manager

Otter

Joined Potter in 2003

“I like that our products can be found nationwide.”

Pastimes:
High-fidelity sound reproduction and spending time in nature

Dillon

Digital Production

Otter

Joined Potter in 2017

“Every day is a sticky situation!”

Pastimes:
Listening to music and enjoying nature

Josh

Shipping

What Makes Us Different

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LONG HISTORY

Located in the Pacific Northwest, Potter has been in business since 1923. That’s a lot of stickers!

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FAMILY-OWNED

We are a third-generation company, and our employees are like family. We love what we do!

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MADE IN AMERICA

We use durable, domestically sourced materials and high-quality UV inks, which means our stickers last.

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GREAT SERVICE

We’re problem-solvers at Potter! We’re happy to help you decide which sticky products are best for you.

Sticking Around Since 1923

Vintage Decals

Putting the printing wheels in motion

Incorporated in Eugene, Oregon, in 1923 by L.H. Potter and his four sons, Potter Manufacturing got its start by printing designs onto fabric covers for spare tires in the burgeoning car culture of America in the 1920s – think Model Ts, Roadsters and all that jazz.

Decals defined a new era

Along with the evolution of vehicles, Potter’s printing process evolved and soon the decal was born. The versatility of decals made it possible to transfer designs onto vehicles, windows, storefronts and novelties. Potter-printed decals even adorned the helmets of General Douglas MacArthur’s Honor Guard stationed in Japan during World War II.

Sports was the name of the game

Popular among universities and collegiate sports, Potter’s handcrafted designs were all the rage by the mid-1950s. Even Oregon’s famed Ducks relied on Potter for its hand-designed decals. This post-war era also gave rise to use of adhesive-backed vinyl and the versatile modern-day sticker we know and love today.

When things got really sticky

In the 1960s, people were smitten with bumper stickers that shouted peace, love and flower power, and Potter was happy to be a part of it. Neon-colored bumper stickers were also big in the ’60s.

In 1967, the company was purchased by Bill Emel, who we lovingly refer to as Grandpa around here – he was the first generation of the Emel Family to own and operate Potter. Bill added clear vinyl stickers and die-cutting to the company’s capabilities by the ’80s, followed by removable static cling vinyl. In the late ’80s, Bill’s son, Thomas, became owner.

By the ’90s, Potter had coined the term “vinyl transfers.” Also trendy at the time were waterslide transfers, which went on like temporary tattoos, but were permanent and durable.

Tipping our hat to tradition and innovation

Today, Potter Decal & Sticker Co. remains family-owned and operated in Eugene, Oregon, offering high-quality digital printing, traditional screen printing, die-cutting, in-house design services and direct shipping within the United States. These days, Diana Emel runs the company with the help of a dedicated team that includes long-time employees and her sons, Danny and Dillon – third-generation sticker aficionados.

Thanks for sticking with us!